Variable Data Printing
Variable Data Printing (VDP) is a form of digital
printing commonly used to print personalized
letters and mailers, in which each individual
piece of print is customized according to the
database provided, without slowing down the
printing process.

As compared to Offset Printing which is mass
production of a single document, VDP
technology allows mass customization of
documents with every single print made
unique. Its applications also include prints for
personalized direct marketing, advertising and